The Chinese market promises many opportunities for European SMEs that have the products, services and know-how to match the many demands of Chinese consumers and companies. At the same time, it is a market with many challenges that need to be fully taken into account way before planning your China strategy.
This online self-diagnosis tool will allow you to gauge your readiness in developing your business strategy in China. It will enable you to assess whether you are heading in the right direction, and provide further guidance and support through a tailor-made list of good practices, additional readings, case studies and FAQs.
The EU SME Centre’s Self-Diagnosis Tool is comprised of one general quiz, and four specialised modules.
Each quiz/module contains a series of basic and advanced questions on different aspects of China’s business environment, product regulation, finance and taxation, and human resources.
Upon completion of each module, you will be provided a score assessing your level of readiness to enter China. A tailor-made list of good practices, further readings, and FAQs will also be provided for each specific question, to help you better understand how best to prepare for China.
The general quiz contains 20 questions that help you determine whether you are ready or not to launch your China business. By signposting a number of pitfalls, it helps you touch on the right questions and evaluate your current position; it also highlights what you should do and avoid when developing your China business plan.
In addition, a self-diagnosis tool specific for Intellectual Property issues has been developed by the EU IPR SME Helpdesk – our sister project in China. It is available, for free, on: https://www.china-iprhelpdesk.eu/.
